Shopify 2.0 benefits are many. Better performance, easier management, and broader customization options. Explore what migrating to Shopify 2.0 means to your online store. Here are the reasons why this migration is not a step forward but a leap toward superior e-commerce business.

Shopify 2.0 Benefits From Migrating

Who should read this blog post? Merchants and Shopify developers who ask themselves questions what are the benefits of Shopify 2.0 and how new update boost their experience with the Shopify platform. If that’s you, read this article and clear up all your questions.

💡 Shopify upgrade is new to you? Get a grasp of what is Shopify online store 2.0 and then come back here to get the full picture of its benefits.

A look at the key features in Shopify Online Store 2.0

As the Shopify platform evolved to the online store 2.0 updated version (also called OS 2.0), so did its features and capabilities. It’s not one of those software updates that you need a magnifying glass to “capture” the promised changes. Shopify’s migration to OS 2.0 comes with fundamental improvements that, with no doubt, change the interaction with the platform.

key features in Shopify 2.0 - infographics

Updated theme editor

Among the exciting developments of the Shopify 2.0 update are wider customization options. The process of designing an online store that aligns with the brand’s vision has become more accessible to all Shopify users. They get more control over their storefronts’ look without having to engage developers. The new sidebar tree view streamlines content management and makes it simpler for Shopify merchants to adjust page hierarchy. It allows to arrange and hide content blocks while keeping the header and footer visible. Also, online store 2.0 provides options to easily add custom Liquid code to pages directly from the editor. Those new features significantly boosted the overall editing experience within the improved theme editor.

Customizable sections on every page

The new theme architecture also brings improvements to the Shopify theme development service. With the upgraded theme architecture, they get more flexible store content. One standout feature is the introduction of sections on every page, a game-changer for merchants. Previously limited to the home page, sections can now be added to all pages, granting a wealth of opportunities to personalize every aspect of the Shopify online store. All of this simplifies the process of creating unique storefront theme development and eliminates the need for complex custom code edits.

Upgraded app extensions integration

A new theme architecture comes also with an update on Shopify apps integrations. Before the update, developers had a tough time integrating apps and themes as there wasn’t a structured, end-to-end solution. It often resulted in slower store performance and inconsistency across themes worldwide. With app blocks, they can seamlessly integrate theme app extensions into merchants’ stores, offering a new level of modularity. This means that UI components can be added, removed, and configured directly through the theme editor – all without the need to touch a theme code.

Metafields updates

Migrating to Shopify 2.0 means changes also in metafields. In the previous version, these custom sections could not be easily added through the admin panel. Now it is much easier to manage them. On the development side, metafields have been revamped with greater flexibility, improved theme compatibility, and the addition of presentation hints for precise data rendering. Except for that, metafields now support media like images and PDFs and make it easier to add and select media on product pages using a file picker.

Optimized performance and loading speeds

A key distinction between the old and new Shopify 2.0 version is its remarkable focus on loading speeds. As an example, the Shopify online store 2.0 default theme Dawn achieves a 35% faster loading time than its previous default theme, Debut (the theme used by more than half of Shopify merchants). This leads us to one conclusion – Shopify migration to online store 2.0 is a great move for businesses to maximize the performance of their Shopify stores.

default Shopify online store 2.0 theme - Dawn

Default Shopify online store 2.0 theme: Dawn

What are the benefits of migrating to Shopify Online Store 2.0?

The new and improved Shopify platform features mean a better experience for buyers and sellers. With Shopify 2.0 migration, you get more control and power to build the store however you want to. Let’s get a closer look at the further benefits of Shopify OS 2.0.

benefits of migrating to Shopify 2.0 - infographics

1. Easier and smoother store management

Why Shopify online store 2.0 is better than its younger brother? It was designed to maximize the workflow. Upgraded features make it possible for store owners to do more on their own, without leaving the theme editor. The user-friendly interface, sections, app blocks, and updated metafields give sellers enough flexibility for efficient workflow. And save their time!

2. Effortless and fast change implementation

You’ve got a fresh idea for your store at 3 a.m., but dread the hours it might take to implement. This is not the case with online store 2.0. It streamlines the process of making any changes to the maximum and allows you to do most of them without digging into the theme’s code. Changes, be it minor tweaks or major overhauls, become as simple as a click. The next time inspiration strikes, you can act on it immediately without asking the Shopify developer for help.

3. Improved User Experience (UX)

They say first impressions last, and Shopify online store 2.0 doesn’t disappoint here. The platform offers sleek and responsive design themes that keep your customers hooked. And with the new default theme, your customers will navigate with ease, find what they need in a flash, and probably stick around just because they love how your store works.

☝🏼 Expert tip: Before migrating your current store to Shopify 2.0 you should perform a Shopify UX audit to test how users interact with your existing store. Thus, you can recognize any bumps that need improvement and focus on them when implementing the new version in your store.

4. Boosted customization

Who’s dreamed of building a store that reflects their brand but had to compromise with the Shopify theme? Online store 2.0 gives you customization options at every turn. Whether it’s unique landing pages, inventive product displays, or unique checkout experiences, the sky’s the limit (with the good Shopify development team on hand).

5. Compatibility and integration

Is there anything more frustrating than finding out your new app isn’t compatible with your platform? Shopify 2.0 feels your pain and offers robust compatibility with a plethora of third-party apps and more seamless integration. So, when considering a new tool or service, you can rest easy knowing it’ll mesh like peanut butter and jelly. Got existing tools? Give them a test run post-migration, you might be pleasantly surprised.

6. New developer tools

For the developers building themes, this one’s for you. Shopify 2.0 comes with a number of tools that transform the way themes are developed, tested, and deployed. If there are any errors in the theme, advanced debugging features can assist you in locating them. The Shopify team also made significant changes in the updated Shopify CLI tool and Shopify GitHub integration. In other words, it’s much easier to develop and maintain a well-performing online store 2.0 now.

7. Future-proof online store

The process of migrating to online store 2.0 is like a shift to a better car. Looks better, drives faster, and lasts longer. Built with the future in mind, the store built on Shopify 2.0 technology is ready to adapt, evolve, and keep up with upcoming e-commerce trends. Remember, being proactive today can save a whole lot of reactive hustle tomorrow. With faster loading speeds, dynamic sourcing of images based on the device, and the Liquid rendering engine, your store becomes both – user-friendly and future-ready. The smoother your site, the happier your visitors.

Case Study: Successful migration to Shopify 2.0

Our success stories are something we are proud of. With numerous successful case studies under our Shopify migration service belt, we’re excited to showcase how we’ve helped everydays adopt the upgraded capabilities of Shopify online store 2.0.

Brand overview:

everydays provides modern dietary supplements tailored to the needs of its customers. Produced in Germany, in close cooperation with scientists and laboratories, they feature cutting-edge formulas. Among its offerings are varied versions of the supplements: vegan, gluten-free, lactose-free, or sugar-free, which further enhances their personalized nature. everydays is known for its passion for educating people about dietetics and supplementation, which it actively implements by partnering with experts and creating free content.

Brand’s challenge

We’ve been working with the everydays brand for over 1,5 years now, initially as part of a Shopify maintenance partnership using Shopify 1.0 technology.

As the brand developed, big changes were needed and we were happy to be a part of them. The main challenge of everydays was the look of the store itself – a desire for rebranding and greater platform support requirements. The founders of everydays take a very ambitious and forward-looking approach to the dynamic development of their store. This is also the platform they wanted to create with us – modern, personalized, yet easy to use and independent.

Our solutions

After analyzing the client’s needs and capabilities, we decided to propose Shopify 2.0 technology. While the store template remained the same, the design was customized according to the client’s needs using Shopify’s official customizer. The store itself features many custom-designed elements. Thanks to the semi-custom approach, we found a balance between working on the template and completely customizing the site.

The project insights

During the implementation phase, Shopify 2.0 proved to be the optimal solution for everydays. Among other things, it allowed to improve the ease of use of the platform for the customer team. Thanks to the personalized template, the client can use all the potential that Shopify 2.0 technology provides, as well as modify the store for themselves. Through this feature, the platform gives the opportunity to plan the next steps of business development without any technological limitations.

Common results

Thanks to our joint efforts, the everydays brand sells its supplements in a modern, fast Shopify store tailored to the needs of the customer and the modern realities of the industry. And the design co-created with the everydays team further focuses the attention of users.

After training on how to use the store, the team can independently make changes to the store whenever it is needed and can develop it independently with additional components.

Clients final thoughts

“WeCanFly supported us in the whole process of transferring our elaborated CI to our website. The cooperation was smooth, eye-to-eye, and fast. Our customers and partners love our new web presence, which ideally presents the brand and positions us in the market. We appreciate very good user feedback, a stable conversion rate, and a high-speed page of this technological solution”

– adds Julius Jüppner from everydays.

Migrate your store to Shopify 2.0

Shopify online store 2.0 is a strategic move that offers businesses unparalleled benefits in terms of customization, performance, and future readiness. With streamlined store management and robust theme developer tools, it shortens merchants way to unique (and efficient!) Shopify online stores.

If you’re contemplating the switch, there’s no time like the present to hop aboard. And WeCanFly Shopify Plus agency can help you do so. Let’s get in touch!