As we step into the new year, many businesses will be looking to expand their portfolio of available items to try and rake in more profits. Of course, e-commerce remains one of the most powerful avenues to achieve this and reach a nearly infinite pool of potential customers, but how do you actually find trending products to sell on Shopify in 2025? One bad investment into the wrong stock could land you in a dry market, causing you to accumulate storage and overhead costs for unremarkable returns. Today, we dig into the topic of trending products to sell in 2025 on Shopify – and how to find them!
Beginning Your Research
There are a plethora of tools at your disposal which you can – and should – utilise in order to get a good overview of the market at large. As we mentioned in the introduction, making the wrong product choices can be costly.
One of the most reliable ways to start researching trending products in 2025 is through Google Trends. Thanks to real-time insights into what people are actively searching for, combined with seasonal data from previous years, you can somewhat reliably anticipate upcoming trends as they develop rather than just following current ones.
Of course, that’s not the only play you’ve got in your wheelhouse. Some other ways to gain insight include:
- Social Media: Platforms like Instagram or TikTok, whether you love them or hate them, offer an unfiltered look directly into the interests of the general public. Use it to gather information and find out what they might be willing to spend their disposable income on.
- Analytics Tools: Several dedicated e-commerce analytics platforms can provide deep insights into market trends and consumer behaviour. Sites like Product Mafia or Ecomhunt regularly update their catalogues to let you know what the buzz is and increase your chance of success.
- Broader Websearch Solutions: Though primarily used for SEO, you can leverage sites like Ahrefs or Semrush to reveal valuable information about search patterns and buying intentions.
However, remember that raw data alone won’t be enough. You need to analyse these insights against your specific market conditions to understand whether a given product that’s trending globally will really attract local audiences.
Trending Products to Sell on Shopify in 2025 – Our List
Enough chit-chat – let’s get to selling! These are our predictions for the trending products to sell in 2025 on Shopify!
Eco-Friendly and Sustainable Products
Many consumers around the globe are becoming increasingly aware of their carbon footprint and take measures to reduce it whenever they can. Therefore, items like reusable water bottles, biodegradable cleaning materials, or sustainable, green-certified clothing made from recycled fabrics are all good choices for this year.
Speaking of clothes, if you’re a budding designer who wants to make a name for yourself, you might need tips on starting out. Feel free to check out our related article: How To Start a Clothing Brand in 2024: 10-Step Guide.
Health and Wellness
Borrowing from 2024, the focus on mental and physical well-being will remain strong throughout 2025. Products like wearable fitness technology (think smartwatches/smartbands), mental health tools like journals and stress-relief gadgets, or home gym equipment are definitely in.
Personalised Goods
High degrees of personalisation continue attracting customers looking for special and unique items. To name just a few of these:
- Personalised jewellery
- Custom home decor
- Tailored apparel
Through these commodities, customers can express their individuality. Just be sure you either stock a wide variety of different designs or are familiar with customisation techniques, like engraving or custom printing, to not get caught off guard with orders you can’t fulfil exactly to the letter.
Smart Home Devices
Technological advancements have always propelled society forward, and with tech companies growing ever larger every year, this trend is unlikely to change anytime soon. Over the span of the last decade, smart home devices have become household staples. Products like smart lighting, security systems, voice-activated assistants, or thermostats offer a degree of convenience bordering on luxury that’s desired by many.
Pet Products and Accessories
The pet industry continues to thrive as owners seek high-quality products for their companions. Pet tech gadgets, sustainable pet supplies, fashionable accessories, and interactive toys are among the trending items in this market.
DIY and Craft Supplies
DIY and arts & crafts supplies have definitely made a splash since the Covid pandemic, so much so that what started as a mere pastime for many has now become a mainstay hobby. It turns out, people love to turn their attention to creative at-home projects. This creates a market for sustainable supplies and craft kits, among others.
Another upside here is that you can potentially secure lifelong clients—after all, each project uses up material in one way or another, and your clients will need to restock eventually after running out. Learn how to build customer lifetime value through strong branding and good business practices, and you’ll be well-positioned to squeeze everything out of this Shopify 2025 trend.
Subscription Boxes
Subscription boxes offer curated experiences, appealing to customers seeking professional, personalised, and convenient options. There are loads of ideas to tap into here—you could deliver a random box of goodies every month, have rotating themes, or just stick to one target hobby or activity in particular.
The Takeaway
Which of these categories for top trending products to sell on Shopify in 2025 sounds the most appealing to you? No matter what you choose, one thing remains certain – e-commerce isn’t slowing down. The best time to start a brand was yesterday, and the second best time is today!
You may also read: 10 Tips for Foreign Returns if You Are Starting to Expand Internationally
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