Brand's challenge

When we started working with Home Carpet One, we conducted a three-day discovery workshop to help us understand the team’s needs for the shop, prepare for the technology part of the project, and identify the client’s biggest challenges.

During the workshop, we learned a lot of valuable lessons that focused our attention on key issues. Among other things, we learned from the client team that:

– The online shopping experience did not meet user expectations and match the excellent in-store shopping vibe,

– The website was overloaded with information, which made navigation difficult and unintuitive,

– There was no fully functional online shop and many products could not be purchased directly – customers had to use quotation forms, which slowed down the purchasing process,

– The online user experience (like forms, information, or benefits) was not tailored to the needs of designers and architects.

These and other factors indicated an urgent need for a new, clearer, and more intuitive design, which the development and design teams worked on.

Our solution

The main task of the development team was to develop custom solutions for the shop according to the client’s needs and to create an e-commerce platform using Shopify technology.

Two types of calculators were created that function within a single product page:

– A price calculator based on the number of products – this tool calculates the price according to the number of square feet needed to cover a given interior. The calculator also takes into account price differences depending on the quantity ordered and suggests additional products such as padding for carpets.

– Pack calculator – calculates the number of packs needed depending on the area in square feet or square meters the customer wants to cover in the interior. Once the size of the room is entered, the tool automatically calculates the number of boxes needed, assuming one pack covers 17 square feet (sqft).

In addition, both solutions offer the possibility of ordering 10% more material to cover any stock.

An important part of the technology part was also the creation of solutions that allowed convenient and intuitive sample ordering. In this industry, the ability to purchase samples is essential, especially in online sales. Thanks to our solution in the Home Carpet One shop, the user can create their own ‘sample box’, which ‘wanders’ with them around the shop, allowing samples to be added to the basket at various stages of the shopping experience.

Another interesting solution was the contact form, which, due to the specific nature of the customer’s services (measurement and installation with travel to the customer), had to meet certain requirements. Therefore, after entering the zip code, some services were only available in selected areas.

The design team was responsible for optimizing the shop in terms of UX/UI. Several changes were made to the navigation, which was greatly simplified – it now includes the most important links and megamenu, allowing the user to easily find the content they are interested in. A completely new sitemap was created, mock-ups of sub-pages were prepared and a fully customized product page was developed. In addition, the FAQ section was categorized for easier navigation, and the ‘About Us’ sub-page was broken down into smaller sections to give the user easier access to the full company history. Most of the sub-pages were designed from scratch, guided by what would be best for the user and the presentation of the products. We also developed a mobile version of the shop.

Additional solutions worth noting include:

–a loyalty program for designers and architects who can join the B2B community, gaining access to better offers and free samples,

– different types of product page – not every product is directly available for sale online, in some cases, it is necessary to contact the shop or provide the relevant dimensions,

– numerous meta-filters that make it easy to find relevant products in the shop,

– integration with RoomVo – an AR tool that allows the customer to see how the product will look in the interior,

– integration with the ERP system.

Common results

Thanks to the collaborative efforts of the teams and the client’s openness during the workshop, we were able to overcome all challenges and resolve reported issues such as difficulties in shopping, the clarity of forms, and the overall navigation of the site.

In addition, the new shop generated a 70% increase in traffic. We created a modern platform that is easy and intuitive to use while incorporating many custom solutions.

Here is how the collaboration is mentioned by Home Carpet One in its review on Clutch:

„WeCanFly’s work minimized the website’s error rates, increased traffic by 70%, boosted quality leads, and enabled the fulfilment of 30 orders within one month. The team held weekly meetings, used Basecamp and ClickUp as project management tools, and showcased talent and problem-solving skills.”

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