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Shopify B2B implementation for wholesale and B2B brands
Sell to retailers, distributors and trade customers from the same Shopify store as your DTC brand, or from a dedicated B2B store. Since April 2026 native B2B works on every Shopify plan. We help you pick the right plan and build the B2B setup your sales team actually needs: company accounts, price lists, payment terms and a clean ERP integration.
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The B2B channel on Shopify is a set of features that make it easier to conduct business-to-business transactions online.
It enables B2B sales directly from the Shopify e-commerce platform, eliminating the need for third-party integrations. It provides fully customisable features, including discounts, custom themes, and APIs.
Why do you need it?
01
One platform for B2B and DTC
Run wholesale and retail from one admin, with one product catalog and one inventory. Or keep them apart in a dedicated B2B store.
02
Company accounts and buyers
Companies with multiple locations and buyers, each with their own catalog, payment terms and shipping addresses.
03
Price lists and quantity rules
Fixed or percentage prices per catalog, volume pricing, minimum and maximum order quantities, order increments.
04
Payment terms and invoices
Net terms, saved cards, draft orders and invoices, PO numbers. On Plus: deposits and partial payments
05
Self-service ordering 24/7
Buyers log in, see their prices, reorder and track orders without emailing your sales team.
06
Connected to your ERP
Orders, stock, prices and customer data flow between Shopify and your ERP or PIM, so your team doesn’t retype orders.
B2B on Shopify in 2026: which plan do you need?
Until April 2026 B2B on Shopify meant Shopify Plus. Since 2 April 2026 the core B2B features are included on Basic, Grow and Advanced too, at no extra cost. Plus still adds the features larger wholesale operations depend on.
When Advanced is enough: a few customer groups with shared price lists, standard payment terms, B2B as an add-on to a DTC store.
When Plus pays off: individual price lists per customer, deposits or partial payments, a separate B2B storefront or several brands and markets, and heavy ERP integration where custom checkout logic (Shopify Functions) matters.
Why is it worth to work with us?
Experience
400+
Relised Shopify projects
Team
50+
Shopfiy Experts in the team
"Their professionalism, commitment, and flexibility made the migration to Shopify Plus and the development of the platform smooth and seamless."
Daria Żornaczuk
E-commerce Specialist
Tailored services
for your Business
We know Shopify like the back of our hands. We can clearly assess the time and resources that you need to deliver you the result you want.
How we build your B2B store
01
B2B discovery workshop.
Your customer types, price logic, payment terms, approval flows and the systems B2B data lives in today.
02
Plan and architecture.
Advanced or Plus, a blended store or a dedicated B2B store, and how catalogs map to customer groups and markets.
03
Companies, catalogs and pricing.
Company accounts and locations, price lists, volume pricing, quantity rules, B2B checkout and payment terms.
04
ERP and PIM integration.
Two-way sync of orders, stock, prices and customers with your ERP (e.g. NetSuite, Microsoft Dynamics 365, Comarch, enova) through a native connector, middleware or a custom app.
05
Migration.
Customers, companies, order history and price lists moved from your current platform, with redirects so you keep your Google traffic.
06
Testing and launch.
We test real orders with your sales team and key customers before switching over, then support you after launch.
Blended or dedicated B2B store?
A blended store serves DTC shoppers and logged-in B2B buyers from one storefront: same products, different prices, terms and checkout for business customers. It is the fastest way to start and works on every plan. A dedicated B2B store makes sense when your B2B range, branding or ordering process differs a lot from retail. On Shopify Plus it can be one of the expansion stores included in your plan.
What you get natively, and what needs an app or custom development
Native B2B covers company accounts, catalogs, payment terms, volume pricing, quantity rules, draft orders and invoices. Quick-order forms, approval workflows or very complex pricing usually need an app or custom development, often with Shopify Functions for discounts, delivery and payment rules. We tell you which is which in the workshop, before you pay for anything you don’t need.
Integrating B2B with your ERP
Most B2B projects succeed or fail on the ERP integration. Decide early which system is the source of truth for prices, stock and customer data, how often data syncs and what happens to orders when the ERP is unavailable. We have connected Shopify to ERPs including NetSuite, Cegid, Enova and Subiekt.
Moving from the old Wholesale channel or another platform
Shopify switched off the old Wholesale channel on 28 June 2024 and replaced it with native B2B. If you sell B2B on Magento, Shopware, WooCommerce or a custom platform, we migrate your companies, customers, order history and price lists and set up redirects to protect your search traffic.
Frequently Asked Questions
We delivered results for many types of Shopify brands. We have gained a deeper understanding of Shopify's challenges. Our experience makes us excellent project managers who can clearly see what lies ahead.
01
Do I need Shopify Plus for B2B?
02
What happened to the Shopify Wholesale channel?
03
Can I run B2B and DTC in one store?
04
How long does a B2B implementation take?
05
Can Shopify B2B connect to our ERP?
06
How do B2B buyers pay?