Why do most e-commerce businesses fail?

Are you wondering why most e-commerce businesses fail within the first year of operation?

This time, in addition to Maciek, you will meet Kamil Frejlich – CEO of mohi.to & Co-Founder of WeCanFly – at the microphone. Together they will talk about the most common mistakes made by beginner entrepreneurs, suggest how to avoid them, and offer examples of actions that will bring your e-commerce closer to achieving business success!

Poruszane tematy

02:10 The beginning of the e-commerce journey – where can the first pitfalls occur?

02:58 E-commerce as a side project – does it have a chance of success?

05:07 Product selection – what to pay attention to?

13:48 Who will I sell to? Identifying the target audience and market research

18:55 Business profitability – calculations, costs, and business plan

22:40 Your own online store, or maybe a marketplace?

33:10 Store promotion – long-term strategy and marketing activities, where to start, what mistakes not to make?

38:35 Inefficient resource management

41:25 The biggest mistakes of developed e-commerce businesses

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Why do most e-commerce businesses fail?

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Why do most e-commerce businesses fail?

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