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Dominika Bondaruk

Sep 23, 2026

E-commerce Marketing

Your store is losing 58% of its organic traffic. Here's what to do about it.

A store that ranked first in Google three years ago and earned 100 clicks is now – according to research cited by Damian Marciniak of Elephate – losing up to 58% of that traffic to AI Overviews and AI mode. For informational queries, that traffic has practically disappeared. But the AI traffic that remains converts better than traditional organic, because it reaches customers who have already made up their minds.

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Blog

Your store is losing 58% of its organic traffic. Here's what to do about it.

Most recent

How to Build a Furniture Brand When Customers Buy Every Few Years

When Does a Headless Shopify Storefront Actually Make Sense? (2026 Decision Guide)

The AI-Assisted Shopify Hydrogen Workflow, End to End

Loyalty Programs on Shopify: How to Design, Measure, and Scale Them

Shopify vs GA4: Why Your Revenue Numbers Don't Match (And How to Fix It)

Shopify UCP Explained: How AI Agents Buy From You

Shopify MCP Explained: What It Exposes to AI Agents

Shopify Agentic Commerce: AI as Shopper and Builder

7 Shopify Apps We Recommend to Clients – And Why These Specifically

Agentic Commerce and GEO: How to Prepare Your Store for AI-Driven Sales

RFM Analysis: How to Drive More Profit from Your Existing Customers

Scaling E-commerce with Meta Ads: Strategy Over Emotion