Bernstein – B2B platform implementation on Shopify
Bernstein is a German brand that offers exclusive bathroom furnishings, combining modern design with high-quality craftsmanship.
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Shopify B2B Solutions
Shopify B2B is a fully capable wholesale platform – not a DTC workaround. At wecanfly, we specialise in Shopify B2B implementations: from wholesale on Shopify and distributors to manufacturers with complex integration requirements. Contact us for a Shopify B2B consultation and implementation quote.
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Bernstein is a German brand that offers exclusive bathroom furnishings, combining modern design with high-quality craftsmanship.
Services
Siech Cycles is a Swiss bicycle brand known for producing elegant and comfortable retro-style city bikes and accessories. Their product range includes a wide variety of models tailored to the needs of both adults and children.
Services
Scalable, custom, enterprise-ready. We design Shopify wholesale and Shopify B2B websites that simplify buying, support growth, and fit the way your business sells.
Shopify Plus (or high-capacity Shopify setups) that handle spikes in orders, large catalogues, and complex product variants without sacrificing speed or reliability.
Sell through partner portals, integrate with marketplaces, offer international shipping, localised pricing & catalogues, currencies, and compliance with trade & tax policies.
Sync Shopify with your ERP, inventory, PIM, CRM etc., to reduce manual work, avoid errors, and ensure transparent data across channels.
Custom checkout logic, express reordering, bulk ordering tools, quotes functionality, purchase orders, and custom invoicing workflows.
Every Shopify B2B website is unique. We design tailored features – custom catalogues, tiered pricing, bulk order tools, purchase orders, and account portals that power advanced Shopify B2B solutions.
Learn moreBuilt for scale. We create and optimise Shopify Plus B2B stores that handle large catalogues, high-volume orders, global multi-region sales, and complex Shopify wholesale channel workflows.
Learn morePerformance meets flexibility. Headless architecture lets your Shopify B2B store deliver lightning-fast experiences with fully custom front-ends, bulk ordering tools, and account management features.
Learn moreYour Shopify wholesale channel needs to connect with ERP, PIM, CRM, and inventory systems. We integrate Shopify seamlessly to automate data, reduce errors, and power smooth Shopify B2B store development.
Learn moreUntil April 2026 B2B on Shopify meant Shopify Plus. Since 2 April 2026 the core B2B features are included on Basic, Grow and Advanced too, at no extra cost. Plus still adds the features larger wholesale operations depend on.
| Feature | Basic, Grow, Advanced | Shopify Plus |
|---|---|---|
| Companies, locations and buyers | Yes | Yes |
| B2B catalogs | Up to 3, assigned through Markets | Unlimited |
| Catalogs assigned directly to a company or location (price list per customer) | No | Yes |
| Net payment terms, volume pricing, quantity rules | Yes | Yes |
| Saved cards, draft orders and invoices, PO numbers | Yes | Yes |
| Deposits, partial payments, payment requests per fulfillment | No | Yes |
| B2B-specific checkout and storefront (contextual) | Advanced only | Yes |
| Separate B2B store included in the plan | No | Yes (main store + 9 expansion stores) |
| Price (US) | Basic $39, Grow $105, Advanced $399 per month | From $2,300 per month (in Europe from €2,100 on a 3-year term) |
When Advanced is enough: a few customer groups with shared price lists, standard payment terms, B2B as an add-on to a DTC store.
‍When Plus pays off: individual price lists per customer, deposits or partial payments, a separate B2B storefront or several brands and markets, and heavy ERP integration where custom checkout logic (Shopify Functions) matters.
Shopify Plus offers native wholesale features – separate price lists, customer portals, payment terms, and order management – making it a reliable B2B platform on Shopify without additional middleware.
Shopify for manufacturers, wholesalers, and distributors enables B2B and DTC sales from a single platform. Separate catalogs, individual pricing, and payment terms for different customer groups are available natively in Shopify Plus.
Shopify for industrial companies and the FMCG industry handles complex order processes – minimum order values, delivery schedules, and multi-buyer account management within a single organisation.
Shopify Plus supports international sales with separate stores per market, multiple currencies, and multiple languages – managed from a single admin.
The native B2B customer portal in Shopify Plus lets buyers place orders, review purchase history, and manage their account without involving a sales team.
Shopify Flow automates B2B order processes – approvals, notifications, and status updates without custom code. ERP integrations are handled separately via dedicated connectors or API.
A Shopify B2B implementation requires considered architecture. Before design begins, we run a consultation and map the sales processes.
We design Shopify B2B platforms around the specifics of wholesale – account architecture, pricing structures, and purchase flows for B2B buyers. Every project follows process analysis, not a ready-made template.
We integrate Shopify Plus with ERP, PIM, and OMS systems – product, inventory, order, and customer data synchronisation. We handle both off-the-shelf connectors and custom ERP integrations via API.
We map sales processes, account structures, and integration requirements – resulting in a detailed Shopify B2B platform design and implementation quote.
We design purchase flows built for B2B realities – quick order placement, account management, and transaction history. Wireframes and Figma design with sign-off at each stage.
Implementation, ERP, PIM, and OMS integration configuration, and staging tests before go-live.
Post-launch we monitor performance and optimise processes. Long-term retainer collaboration available for companies scaling their B2B channel.
wecanfly is a Shopify-exclusive agency – 200+ implementations, 50+ specialists, part of the Netguru group.
Our portfolio includes implementations for manufacturers, wholesalers, and distributors with complex B2B requirements – ERP integrations, pricing structures, and customer portals.
As a Shopify Premier Partner, we have direct access to Shopify's technical support – relevant on complex B2B implementations.
Before writing a line of code, we understand the client's sales processes. Platform architecture follows business analysis, not technical assumptions.
200+ projects, clients across Europe and global markets, a team focused entirely on Shopify Plus. We implement Shopify B2B solutions for manufacturers, wholesalers, distributors, and FMCG companies – from the first consultation to long-term sales growth.
Yes – Shopify Plus offers native B2B features: separate pricing, customer portals, payment terms, and wholesale account management. It is the platform of choice for manufacturers and wholesalers across Europe.
Shopify Plus starts at $2,300 per month (in Europe from €2,100 on a 3-year term). Since April 2026 the core B2B features also work on Basic, Grow and Advanced, so not every B2B store needs Plus. Implementation costs depend on project scope and integrations – contact us for a Shopify B2B implementation quote.
Yes – Shopify B2B pricing enables individual price configuration per customer or segment, with separate payment terms and minimum order values.
Migration covers a process audit, data transfer, ERP integration configuration, and staging tests before go-live. A typical migration takes 8 to 20 weeks depending on complexity.
Yes – Shopify for producers enables B2B and DTC sales from a single platform, with full control over pricing, catalogs, and order workflows.