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Katarzyna Sowicka: Content marketing in e-commerce – part 1
Why is well-thought-out content marketing a must-have in e-commerce?
What is content marketing and why is it so essential in the context of building an e-commerce brand? How to provide real value to your audience and customers through the content you create? 🧐
We invited Katarzyna Sowicka to the studio – Content Marketing Strategist, Vice-President of the Content Marketing Poland Association, lecturer at SWPS and AGH, and above all, a long-time expert. 🔥
Ahead of you is the first part of a super-substantive episode, from which you will learn why it is worth creating content regularly, but also how not to do it. 😉 Enjoy!
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