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Robert Stolarczyk: Data as an advantage in e-commerce

Why do 90% of stores waste the potential of their data?

Release date
October 7, 2025

When was the last time you sorted and analyzed the data from your Google Analytics? 👀

In today's conversation with Robert Stolarczyk, CEO of Data Octopus, we break down data work in e-commerce into its constituent parts. You will learn from what store size it is worth investing in data management, how Data Octopus differs from classic PIMs, how segmentation affects sales, and what systems this tool can be integrated with. Robert also shares case studies and experience gained as a speaker and mentor in the world of new technologies.

Enjoy! 🚀

Discussed topics

  1. 07:42 How did the idea for Data Octopus come about and what is the company's history?
  2. 15:20 From what e-commerce scale is it worth consciously managing data?
  3. 19:41 Who are the Data Octopus clients and what problems do they solve thanks to this tool?
  4. 24:21 How does the Data Octopus solution differ from classic PIM systems?
  5. 29:50 How does better data segmentation translate into business development?
  6. 39:05 Working with the product – data synthesis, additional parameters, integrations with AI and other applications
  7. 59:20 Case studies, i.e., the real impact of the tool on customer success
  8. 01:12:42 Integrations: what systems does Data Octopus work with? Are there any limitations?
  9. 01:22:24 Where can you find Robert?

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