Brand's challenge

The client approached us because they needed to build an online store from scratch. The main challenge was to enter the demanding market of the Americas (USA, Mexico, South America) with a niche offering aimed at athletes and professionals. These high-quality products help improve performance by up to a few seconds, which for professionals is extremely valuable and worth the investment.

E-commerce was intended not only to serve a practical function but also to convey the character of the new brand, which bases its DNA on an active lifestyle and the positive energy of performance sports. It is worth mentioning that the company was founded in Switzerland, and creates its products there. While ensuring European quality (so-called „Swiss made”), Eenox focuses its sales efforts on the American market, promoting a good value-for-money product.

Our solution

For the Eenox project, we completed a full process, including discovery workshops, UX/UI design, and Shopify development. As Eenox is a completely new brand, the store was created from scratch on the Shopify 2.0 platform. We also conducted user needs research and benchmarking, which allowed us to prepare a preliminary design immediately accepted by the Client.

The Client’s target group is very narrow – professional athletes and advanced enthusiasts of performance cycling, skateboarding, and rollerblading. Our goal was to create a solution that:

1. Combines lifestyle and functionality. The graphic design and UX of the store capture the atmosphere of sports passion, energy, and joy of physical activity, reaching three main groups of users.
2. Emphasises the brand’s DNA. We created the store’s design from scratch. We used custom solutions that emphasise the character of the brand – dynamic and contrasting, referring to Swiss roots (white, red, and black), which allowed Eenox to stand out from the competition.
3. It makes it easier to choose products and brings their specifics closer. The precision bearings offered by Eenox were a challenge for users who did not know their specifics. We have developed a dedicated Bearing Product Guide sub-site, including:

– Instructions in pictorial and text form,

– Detailed listings with bearing parameters,

– Information blocks to make selection easier,

– Videos explaining the differences and applications of each product.

During the project, the Client decided to create another instance to serve European markets as well – eu.eenoxsports.com.

Common results

Our efforts allowed us to create a store that meets both the visual, branding, and functional needs of the target group. Through collaboration with professional athletes and a cohesive design, Eenox has built a strong lifestyle image while providing technologically advanced products for demanding users, and our cooperation further crowned this project, resulting in a functional e-commerce.

„In the Eenox project, our goal was to translate the unique characteristics of the industry and the nature of the brand into a fresh, dynamic interface. The key element turned out to be the Client’s openness and flexible approach, which allowed us to freely experiment with different solutions. Thanks to great cooperation and efficient communication, the project was able to be implemented smoothly and receive an interesting final result” – highlights Joanna Kozolub, UX/UI Designer.