Glov store previously operated on the WooCommerce platform. The issues, that the client put up with were typical for this platform – performance and speed issues as well as problematic user experience. Shopify is a natural choice for many brands in the Beauty & Cosmetics sector.
Another problem we faced was the appropriate information architecture and categorising products in a way that’s more readable for female customers.
The brand has created products that delight customers – presenting the potential and appeal of a product is a critical area of any e-commerce. This was also the case with Glov. The product card and the entire website were enhanced with sections and relevant content showcasing the product. Sections on the product page tell a story and convey a great deal of information about usage, qualities and benefits.
The flagship products have several variants – colours, packaging, and multi-packs. We aimed to clearly show these options on one page. Previously, the variants were broken down – each colour or pack was a separate item, so users didn’t know what range of products they might choose from.
Glov wanted to harness the commitment of its customers and show their dedication to the brand. Hence, there is a feedback section on the site and an Instagram plugin with photos dragged from the platform according to specific hashtags.
Cosmetics are perfect for subscription sales. The subscription is available for the selected products, and it delivers the most frequently ordered items on a cyclical basis (1, 3, 6 months). The user can manage the subscription within their account, change address, date or cancel it completely.
The marketing campaigns – the system had to handle promotions and offers like 3+1, 2+1, 1+1, cross-selling and upselling. We used Shopify’s native solutions and additional applications to make managing sales and offers easier. We also implemented extra information fields for users to remind them of promotional rules. Thanks to these options, conducting marketing activities is simple for the administrator.
Subscriptions were implemented using the Bold Subscription application (if you are interested in selling in this model, be sure to take a look at our e-book about subscriptions on Shopify).
An important piece of the technological puzzle was data exchange between Shopify and the Enova ERP system – functionality was achieved using the Baselinker application.
Marketing automation, upselling and promotional functions, and user-generated content were implemented using Growave and Zipify applications.
Search engine optimization is a great way of getting more traffic to a Shopify store, and that gives us a chance of improving conversion rates. A strong site in terms of SEO leads to more clients, more recognition and a better reputation. To improve the technical side of site optimization, you might want to hire a specialist. If you need help in that area, contact us, and we can help you.