Damian Marciniak: SEO and GEO in e-commerce

The death of traditional SEO and the new era of AI Overviews

Today we're answering a question that keeps coming back to online store owners like a boomerang: is this the end of SEO? Our guest is Damian Marciniak from Elephate – an SEO expert with years of experience across both the Polish and international markets. Damian specializes in building effective online visibility strategies and using automation and AI to streamline business processes.

In this episode, you'll learn how to approach positioning your brand in LLMs in 2026. What's worth doing, what to absolutely avoid, and what's the deal with organic traffic? If you want to know how to prepare your e-commerce business and its marketing for changes in algorithms and the way SEO works – and how not to fall behind your competition – this episode is for you!

Discussed topics

00:00 In today's episode

‍01:15 Is this the end of SEO? (The "SEO is dead" myth)

‍03:37 GEO vs. SEO: How they differ and what you need to know

‍08:57 The drop in organic traffic: How to land in AI (LLM) recommendations

‍15:38 Agentic AI traffic and sales – how to measure and report it

‍19:38 Content marketing for AI: How to create content that's visible in LLMs

‍30:01 Copywriting and AI: How to write text that AI understands

‍36:37 SEO in e-commerce: How do bots and LLMs see images and video?

‍40:58 AI-generated content on your site – hit or miss?

‍43:38 Law and best practices: How to properly label and tag AI content

‍51:16 Reviews in e-commerce as a powerful signal for algorithms

‍55:06 The e-commerce manager's playbook in the AI era: Where to start your transformation

‍01:00:53 The future of marketing: Why a strong brand matters in the age of AI

‍01:05:09 Where's the easiest place to find Damian?

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Damian Marciniak: SEO and GEO in e-commerce

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