In the second part of our conversation with Katarzyna Sowicka, we talk about how to start content marketing activities in e-commerce. 🚀

In this episode, Katarzyna mentions stereotypes related to content marketing, conventions that should be avoided, and good sales models. Where to look for your customers and where to start? We invite you to find out the answers! 🙌

Katarzyna Sowicka – helps companies and personal brands achieve business goals through content marketing activities. She builds growth-focused strategies, creates content plans, consults, and helps implement CM in practice. An enthusiast of using AI in marketing. Author of the first report in Poland in Forbes "Challenger brands that are changing the world." Vice-President of the Content Marketing Poland Association, lecturer at SWPS and AGH, reviewer, and mentor.

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