03:35 Maksymilian's professional experience

‍04:49 How is the role of the e-commerce director changing? Scope of duties and responsibility

‍11:55 E-commerce size and the roles of e-commerce director and manager in the company – when do these positions start playing a key role?

‍20:08 Maksymilian's areas of responsibility in organizations

‍25:24 Recommended tools for data analysis and a unique solution using AI

‍31:20 Data analysis vs. human intuition – what works better?

‍35:25 Creating buyer personas based on data

‍38:03 E-commerce scaling – how to approach it sensibly?

‍42:07 Building an e-commerce team – key roles and indicators

‍46:48 Methods of cooperation with the team

‍53:37 The condition of the beauty industry in e-commerce according to Maksymilian [trends and tendencies]

‍01:02:08 What convinced Maksymilian to migrate to Shopify?