TikTok – for some it's everyday life, for others it's still a novelty that raises many concerns. Will this platform become the future of advertising for European e-commerce? 🚀

In this episode, we talk to Marcin Mierzejewski, Senior PPC Specialist at digitalk, about how to effectively use TikTok in e-commerce and performance marketing. Marcin is a practitioner, author of the course "Effective advertising on TikTok" by Suasio, and has been present in the world of digital marketing since 2018. He works daily with campaigns on platforms such as Meta, Pinterest, Twitter, LinkedIn, and TikTok, focusing primarily on following new trends and changes in the market and users.

From the conversation, you will learn:

– What content sells best on TikTok

– How the algorithm works and what genuinely affects reach

– What to choose: TikTok Ads or organic activities

– Where to draw inspiration and how to effectively test video content.

If you run an online store, work at a marketing agency, or develop a personal brand, this episode will be a solid dose of knowledge on how to create video content that converts and sells on social media.