In this episode, we talk with Mateusz Machulski, COO of Suasio (digitalk group). Mateusz is a marketing strategist with over 15 years of experience, co-author of courses on GA4, Google Ads, and GTM, specialising in building analytics systems that drive business growth. He has worked with brands across more than 15 industries in 23 markets and has been educating marketers for years, combining a practical approach with deep data insights. 📊

In this episode, you’ll learn:
– Why and how to properly use GA4 in e-commerce
– Common mistakes to avoid when implementing analytics
– How to interpret data to genuinely support business decisions.

Our guest also explains the differences between GA4 and Universal Analytics, why data discrepancies occur, how reports should be structured, and how to turn analytics into actionable steps.

There’s also a special gift from Mateusz and Suasio, so stay with us until the end! 🎁

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