Krzysztof Kukla: Returns as a growth tool for e-commerce

We invited Krzysztof Kukla – CEO of brands such as Wygodne Zwroty, AlleKurier, and Logistiko – to talk about returns in e-commerce.

Our Guest answered the questions that concern merchants, entrepreneurs, and our Viewers the most – how to handle a large number of returns and make them an opportunity, not a nightmare, for the store?

Listen in! 🚀

Poruszane tematy

04:10 How to use returns to the store's advantage?

‍12:39 Analysis of the return process

‍17:16 The impact of product returns on e-commerce sales

‍21:25 How can the returns process be improved?

‍25:34 Used goods

‍30:15 Where to start optimizing the returns process?

‍34:00 Using returns in the store's marketing activities and the impact of returns on analytics

‍39:13 What data should be collected and how to use it?

‍43:49 Integration of Wygodne Zwroty with Shopify

‍44:50 Krzysztof's pro tips on reducing the number of returns

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Krzysztof Kukla: Returns as a growth tool for e-commerce

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Krzysztof Kukla: Returns as a growth tool for e-commerce

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