Our guest is Zofia Kulewicz – stylist, Co-Founder and Creative Director of the ANSIN clothing brand, which sews locally and focuses on quality and minimalist design. Zofia is the author of the book Filozophia Stylu (The Philosophy of Style) and a YouTube creator, whose videos have been viewed over 41 million times. Through her work, she inspires women to discover their own style and build a wardrobe that emphasises their authenticity.

In this episode, we take a look behind the scenes at ANSIN to show how passion and personal branding have evolved into a profitable e-commerce business. We talk about the design process driven by customer feedback, the difficult art of scaling a business, and intuition, which is just as important in the fashion industry as hard data.

This is a conversation about sales strategy and bold changes – you will learn about the journey of a product from sketch to sale, whether influencer marketing still works, and why migrating to Shopify proved to be a breakthrough for the technology team.