The guest of this episode is Wojciech Plona, founder of Plona Group, an external financial department for small and medium-sized enterprises. Wojciech believes that the lack of an effective financial management function is the biggest bottleneck for rapidly growing companies.

Plona Consulting has been supporting entrepreneurs in effective financial management of their companies since 2013. The company provides owners of small and medium-sized businesses with all the data on profitability, liquidity, and financial results. Wojciech helps online store owners understand how their business truly operates "behind the scenes" – in numbers. 💪

In this conversation, we break down e-commerce finances into their constituent parts. You will learn why revenue and scale are not synonymous with success, how to calculate margin, what financial KPIs are worth looking at, and why many online store owners have no idea how much they are actually earning.

This episode is a must-have for both people who run online stores and those who plan to enter the e-commerce industry. At the end of the episode, Wojciech has a very practical gift for you, so it's worth staying with us for the next hour! 📝