RFM Analysis in Shopify

Know your best customers!

In today's episode, we explain what the RFM report (Recency, Frequency, Monetary) is in Shopify and why it can become one of the most important tools for increasing sales in your store. You'll learn where to find the RFM Customer Analysis, how to read customer segments, and how Shopify divides your buyers into specific groups.

Using practical examples, we show how to work with different types of customers so you don't burn through your budget. If you want to better leverage the potential of your customer baseand make smarter sales decisions, this episode will be a goldmine of knowledge.

Read more on our blog: How to use Shopify analytics and reports wisely?.

Discussed topics

‍00:00 Start

‍01:06 Inspo for this episode

‍02:25 What is the RFM report (Recency, Frequency, Monetary)?

‍03:46 Where to find the RFM Customer Analysis and how to read it?

‍06:44 What can you find in the report?

‍07:35 Segments – how Shopify divides your e-commerce customers

‍09:49 What needs to happen before you can work with these customer segments?

‍13:02 Practical examples of using RFM analysis to work with individual groups

‍13:36 Champion Customer – appreciate your best customers

‍15:42 Dormant Customer – automations, cart recovery, feedback, and SMS communication

‍18:32 Active Customer – cross-selling, loyalty programs

‍19:25 Why does the RFM report matter so much for your business?

‍21:40 What's worth doing today?

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RFM Analysis in Shopify

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