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RFM Analysis in Shopify
Know your best customers!
In today's episode, we explain what the RFM report (Recency, Frequency, Monetary) is in Shopify and why it can become one of the most important tools for increasing sales in your store. You'll learn where to find the RFM Customer Analysis, how to read customer segments,and how Shopify divides your buyers into specific groups.
Using practical examples, we show how to work with different types of customersso you don't burn through your budget. If you want to better leverage the potential of your customer baseand make smarter sales decisions, this episode will be a goldmine of knowledge.
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