Agentic Commerce – 15x more orders from AI channels!

How to position your store in LLMs?

AI is all around us, and we’ve known for a long time that there’s no point in resisting it. Today we’re talking about the near future and discussing issues related to Agentic Commerce – that is, shopping in online stores using AI agents.

In this episode, you’ll learn how to start optimising your store for LLMs, as well as what to do if you don’t have a Shopify store but want to implement Shopify Catalog in your shop (without migrating!). It’s a conversation packed with practical tips, noteworthy statistics and news about upcoming trends from across the Atlantic.

Join us! 🚀

Discussed topics

00:00 In today’s episode

‍02:03 Why is organic shop traffic falling? Analysing market data and US trends

‍04:15 Shocking Shopify stats: 15x increase in orders from AI channels!

‍05:10 From search to recommendation: How the customer Discovery phase has changed

‍07:00 Agentic Commerce – what is it? Autonomous and conversational shopping

‍08:15 Universal Commerce Protocol (UCP): A new standard for online trade

‍10:23 Shopify Catalog & Agents Plan: Solutions for brands (including non-Shopify)

‍14:10 How to control brand reputation in AI responses?

‍15:39 The end of "fluff": Why AI requires concrete and clean product data

‍17:26 SEO vs. GEO: What is Generative Engine Optimisation?

‍21:05 3 pillars of visibility in LLMs: Data, sentiment, and external citations

‍23:36 The importance of Reddit and forums: Why contextual reviews are key to GEO

‍27:35 AI purchase demo: How Shopify Checkout integrates with OpenAI

‍30:15 Building a brand beyond your own shop

‍33:58 Action plan for e-commerce owners: Where to start a brand audit in AI?

‍36:45 Technical product page optimisation for bots (HTML vs. images)

‍39:20 A chance for the "underdogs" – how smaller brands can gain an edge over giants

‍41:30 Commodity vs. Emotional products: Where will AI perform best?

‍43:53 Summary: Why it pays to be "AI native by default"

‍46:40 A full-time job: The dynamic pace of change in the Shopify ecosystem

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Agentic Commerce – 15x more orders from AI channels!

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