Today we are talking to Joanna Kwiatkowska – Vice President of the Management Board, Sales Director, and co-founder of Kubota S.A.

Our Guest has over 10 years of experience in the IT industry, especially in areas such as e-commerce, social media, data management, and analytics. Since 2018, she has been co-creating a new chapter for the iconic Kubota brand. It is Joanna who is behind the development of online sales and the building of the B2B e-commerce channel, which has allowed Kubota to spread its wings in wholesale.

We talk not only about what the reactivation of the Kubota brand looked like and the creation of its modern DNA, but above all, why the company focused on developing a B2B e-commerce platform and what solutions the team decided on. We also touch upon the topics of technology, sales strategy, and marketing in the B2B segment.

From the episode, you will also learn:
– How to define and segment business customers?
– How to determine the pricing, discount, and partner level policies in wholesale?
– What technologies and solutions support B2B e-commerce platforms?
– How to measure the effectiveness of B2B marketing and customer acquisition costs?
– What is the logistics of large orders and cooperation with distributors like?

And finally: yes, you really can order flip-flops by the kilogram. 🩴

Enjoy!

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