02:06 Karol's professional experience – how did his journey with Google Ads and e-commerce analytics begin?

‍03:42 Stay up-to-date, i.e., why is current knowledge in Google Analytics and e-commerce crucial?

‍10:18 Google Ads for beginners – can you run ad campaigns yourself, or is it better to immediately use specialist support?

‍18:33 Google Ads and the e-commerce owner – the minimum knowledge an entrepreneur should have to understand campaign effectiveness

‍27:06 How to choose a Google Ads agency or freelancer – the most important criteria for choosing a specialist

‍38:41 Campaign evaluation – how much time is needed to check the effectiveness of Google Ads?

‍40:50 "It depends" – red flags in cooperation with Google Ads agencies, questions for the specialist, and transparency of activities

‍43:45 Billing model in Google Ads – what is the best way to pay for running ad campaigns?

‍52:09 ROAS and return on ad spend – what can online store owners realistically expect?

‍57:46 AI in marketing – which artificial intelligence tools support Google Ads and Google Analytics (GA4)?

‍01:06:55 E-commerce marketing in Google Ads – how to run effective campaigns? Differences between Performance Max and other ad types

‍01:19:58 Brand traffic in Google Ads

‍01:22:44 What data should be provided to a Google Ads specialist?

‍01:28:07 Google Analytics 4 in practice – GA4 configuration, data analysis, and the role of a good specialist in e-commerce

‍01:40:23 How to choose a Google Ads specialist – practical rules and tips