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Marcin Grzeszczuk: How to scale Shopify with Meta Ads?
Ready to go beyond just clicking through ads?
Our guest is Marcin Grzeszczuk – a marketer with over 10 years’ experience, who has been held accountable for the tangible results of his work since the start of his career. Marcin has worked for brands generating of millions of PLN in annual revenue, as well as at top agencies, where he trained other specialists. Today, as a performance expert, he helps brands deliver business results through precise paid campaigns.
From our conversation, you’ll learn about:
✅ Strategies and profitability
How to avoid the trap of focusing solely on ROAS, why you should calculate your margin carefully before scaling your budget, and how to manage your logistics infrastructure as sales grow?
✅ Technology
Why broad targeting and catalogue campaigns are the foundation of profit, and how to properly implement a conversion API so as not to lose data in the age of AdBlockers?
✅ New opportunities
When is it worth going beyond the Meta ecosystem and harnessing the potential of Pinterest Ads, which in visual industries offers a significantly lower cost of reach and supports SEO efforts?
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