You are planning to open an online store. You are intensely thinking about the brand name and claim, and you commission the design of a logo. Your website will have consistent colors and fonts. Do you think you have branding covered?

Today we talk to Paweł Tkaczyk – a brand strategist who teaches how to build strong brands based on storytelling. He helps companies stand out in the market and communicate effectively with their audience every day. In our conversation, Paweł repeatedly emphasizes that a brand is about emotions and associations, not just colors and a logo.

In this episode, you will learn, among other things:

– how basing a product on a personal brand can affect sales,

– whether authenticity in branding even exists,

– how AI influences brand building online.

Ahead of you is a long and substantive conversation that will include some embarrassing jokes from the hosts (we regret nothing).

Enjoy! 🚀