Shopify in Poland

Recorded in Polish and published on 21 March 2023; below is an edited English translation. We removed repetitions and asides and kept the meaning unchanged. Shopify features, plans, prices and integrations reflect that time; where something has changed, we add a dated 2026 update.

What does it mean for Shopify to be present in a country?

Tomek: Hi, Tomek Runowicz here. Today, together with Maciek, we'll look at whether Shopify is a good choice of store platform if you run an e-commerce business in Poland. Enjoy. Hi, Maciek.

Maciek: Hi, Tomek.

Tomek: Welcome to another episode. I'm glad we can keep these conversations about Shopify and e-commerce going. Today's topic is Shopify in Poland. Is it a solution we recommend to our clients? Is it fit for running a business?

Maciek: You tell me: if you were starting an online store now, would you build it on Shopify?

Tomek: Good question. Let's try to answer it during the episode. Let's start with where Shopify stands in Poland today. It would help to first explain what it means for Shopify to be present in a country. How would you put it most simply?

Maciek: For me it means they offer the full support package in that country. You have Shopify Payments, and for me that's the clearest sign of whether they're interested in growing business there.

Tomek: And what do we know about Shopify's plans to enter Poland? Are there any moves suggesting this market is, or soon will be, attractive to them?

Maciek: As far as we know, there's no official date. But there are some signs that we're, let's say, on the shortlist. From what we checked, a Polish Shopify company was registered this year or last year. The admin is translated into Polish, and so is the help center, so all the documentation is in Polish. We also know Shopify set up a team to support partners, meaning the partner program we're part of. I don't want to guess when it will happen. Someone at our company mentioned recently that Shopify Payments launched in the Czech Republic.

Tomek: In the Czech Republic, yes, that's right.

Maciek: So the lightning is getting closer.

Tomek: Closer and closer. It'll strike us any minute.

2026 update (as of November 2026): Shopify Payments is available to businesses based in Poland. Shopify announced the launch in Poland and 14 other European countries on 21 March 2025 (changelog.shopify.com, help.shopify.com). The Shopify admin is available in 46 languages, including Polish (help.shopify.com). In Poland, Shopify Payments covers online sales only. The Shopify POS app and POS Pro are available in Poland, but Shopify offers no POS hardware and no in-person Shopify Payments there, so brands connect their own payment terminals. We've built such integrations for several brands, and some brands built them themselves.

How many Shopify stores were there in Poland in 2023?

Tomek: Even though Shopify isn't officially in Poland, it's worth saying how big it already is in terms of the number of stores. This may surprise some people, because on the one hand we call it a bit of an exotic option on the Polish market, but when you look at the statistics, there are already almost three and a half thousand Shopify stores in Poland today.

Maciek: And I think a thousand new ones this quarter alone.

Tomek: Exactly. The scale is already quite large. A quick look back at our own history: when we decided in 2017 to get into Shopify and grow in this technology, there were no more than about a hundred stores on the Polish market, I think.

Maciek: Exactly, interest was low. I remember reaching out to various payment gateway operators back then and asking whether a Shopify integration was on their radar. They'd heard something, but the market was too small to bother. Now there are more and more of these integrations, and companies come to us themselves to help them with it.

Tomek: Because they see the potential in this technology. So in a word: officially, Shopify hasn't entered the Polish market yet.

Maciek: Which doesn't stop anyone from using it.

Tomek: It doesn't, and at quite a good scale. It's also worth mentioning the growth rate, because year over year we see growth of several hundred percent.

2026 update: according to StoreLeads (data from 3 November 2026), there are 17,904 active Shopify stores from Poland, 815 of them on Shopify Plus. StoreLeads first detected 10,539 of them in the past 12 months. This is third-party crawler data (storeleads.app), and the detection date isn't necessarily the date a store was opened. We didn't cite a source for the 2023 figure on air.

What worries clients about Shopify in Poland?

Tomek: Let's turn to what clients ask us. What problems do they raise when we talk about Shopify in Poland? What bothers them most, or what could stop them from starting a business on Shopify?

Maciek: You know, Tomek, you should know better, because you talk to clients at the sales stage more often. From what you've told me, the most common problem is worries about integrations with typically Polish tools: specific payment gateways, a specific marketplace, accounting tools or couriers.

Tomek: In other words, the systems that make up the whole e-commerce ecosystem. A store is a sales tool, but it usually has to work alongside accounting…

Maciek: A whole range of business processes happens after a transaction.

Tomek: That's right. Good point that I'm the one who often has these conversations. The lack of Shopify Payments we mentioned, and with it some of the features Shopify provides, makes people worry that in Poland either there won't be any ready integrations and they'll have to do everything in the store manually, or they'll have to put a lot of work into building those integrations. As you said, marketplaces. It's worth stressing we mean Polish marketplaces, because Shopify is very well integrated with international ones.

Maciek: And speaking of Polish marketplaces, we really mean just one.

Tomek: One Polish marketplace, exactly. Let's try to clear up these doubts, or at least organize what integrations are available in Poland. Let's start with the most important ones for running…

Maciek: The biggest blocker is payments.

Payments: PayU, Przelewy24, BLIK and PayPo on Shopify

Tomek: Payments. Why do you think that's a blocker? What does Shopify lack, or what do clients expect?

Maciek: It's a blocker because it kills conversion. The biggest conversion killer, right next to site performance and load time, is not having your favorite payment or delivery method.

Tomek: We're also a specific market. Poland has created a lot of home-grown solutions: PayU, Przelewy24, BLIK, PayPo. Online shoppers are used to them, so the methods Shopify offers by default, like PayPal, Stripe or Klarna, though secure and perfectly good at processing payments, are rarely the preferred methods in Poland. Missing the Polish ones is definitely a pain point, but…

Maciek: It's not that they're missing entirely, because we have Polskie ePłatności, right?

Tomek: Polskie ePłatności, yes.

Maciek: It used to be called PayLane. Back when I was asking whether Shopify was on the horizon, PayLane was the only company that had actually started on it. At some point they came in, had a solution, then disappeared, and now I think they're back.

Tomek: Yes, now they're there as Polskie ePłatności.

Maciek: Exactly, so that works. Przelewy24 is also available, for now through an integrator, Mollie. The fees there are fairly unfavorable, but that's also supposed to change soon. As you said, we have Stripe. If you care about card payments, then Stripe, Adyen, and I think PayPal too. Interestingly, PayPal isn't popular in Poland despite constant brand campaigns, while in Germany PayPal Express is something like 95% of all transactions.

Tomek: That's why I said at the start that Poland is a very specific market compared with Europe and the rest of the world. It's also worth saying that Shopify's popularity, growing month by month, and the large number of implementations have put pressure on Polish payment gateway providers to take an interest in it. To the best of our knowledge, three or four large Polish companies will soon be officially integrated with Shopify and available as payment methods. But as of today, as you said, they aren't directly available to our clients.

2026 update: PayLane has operated as Polskie ePłatności Online since February 2022 (cashless.pl). Przelewy24 has had an official app on the Shopify App Store since 17 February 2023 (przelewy24.pl), PayPo since 17 May 2023 (apps.shopify.com/paypo), and the imoje gateway (renamed ING Pay on 1 July 2026) since 14 July 2023 (apps.shopify.com/imoje). BLIK now also works directly in Shopify Payments when the store uses PLN or has a Poland market in PLN and the shopper enters a Polish address; the rate is 1.3% + PLN 1.20, or 0.9% + PLN 1.20 on Plus (help.shopify.com). Przelewy24 through Shopify Payments isn't available for new activations (help.shopify.com). If you use a third-party gateway instead of Shopify Payments, Shopify charges an extra transaction fee: 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus. In Poland, plans cost from PLN 109 a month (Basic billed monthly, PLN 79 billed yearly), Grow PLN 319 or PLN 239, and Advanced PLN 1,630 or PLN 1,220 (shopify.com/pl/pricing).

Couriers and InPost parcel lockers on Shopify

Tomek: Moving on. After payment, the next element of a successful transaction is delivery, so couriers. What integrations does Shopify offer? Are Polish ones unavailable, so we have to use global, little-known companies? Or is it a bit better?

Maciek: This area is fairly OK. There may not be official apps from the carriers themselves, from DHL, for example. They exist, but in other countries; there's no Polish version. But we can use unlisted apps developed by partners, such as us or people from other agencies. So that's not a problem. You can also work around it by connecting the store to a tool like BaseLinker and shipping orders from there.

Editor's note (November 2026): we no longer offer our own courier integrations or InPost app. Merchants now connect carriers through Shopify App Store apps; see What courier service should I integrate with a Shopify Poland store? for the options.

Tomek: Let's answer the most common question right away. Clients ask whether InPost is available. Just as PayPal is 95% in Germany, delivery in Poland is dominated by parcel lockers. Are they available on Shopify?

Maciek: Yes, that's not a problem. Of course, because of Shopify's limitations we mentioned last time, it's implemented in a particular way. Most often you get a list of the lockers nearest the address you enter at checkout, and you pick one from the list. There's no map. A map is available only on the Shopify Plus plan. I think in 99% of cases the available solutions will do the job for fulfilling orders.

Tomek: So we have the most popular courier companies besides lockers: DHL, UPS, DPD. And is there a multi-carrier integrator?

Maciek: I think there's one with Furgonetka.

Tomek: Furgonetka, good. So that integration is available.

2026 update: InPost has had an official app on the Shopify App Store since 17 May 2023 (lockers, courier, labels, returns). It requires the Advanced plan or active carrier-calculated shipping, and the interactive locker map in checkout still works only on Shopify Plus (apps.shopify.com). Furgonetka, a Polish multi-carrier shipping platform, has a free app, "Furgonetka.pl ‑ przesyłki" (apps.shopify.com).

ERP and PIM: Idea ERP, Microsoft Dynamics, BaseLinker, Ergonode, Akeneo

Tomek: Going further. Some stores, because of their scale, a very large product catalog or selling in many channels, need ERP and PIM systems. Does Shopify integrate with the solutions used in Poland?

Maciek: Among Polish solutions gaining popularity, definitely Idea ERP. Among globally known ones, Microsoft Dynamics. I recently had an interesting chat with a Microsoft partner who said his client surprised him: he'd integrated Shopify with Microsoft's ERP by himself. A few clicks and it worked. I was surprised it's handled so well, because I thought that even with a connector you couldn't do it without a partner's help. But I assume you can do it…

Tomek: Yourself.

Maciek: Exactly. Just click it together.

Tomek: Some people will wonder about solutions like Comarch or Subiekt. It's worth mentioning that there are also middleware solutions that help with further integration. The best example is probably BaseLinker, the most popular one in Poland, which is integrated with Shopify and offers integration of certain modules, such as ERP systems, through itself. So even if there's no direct integration with Shopify, many systems used every day in Poland can be connected through BaseLinker.

Maciek: How does that work? Are clients who have it happy?

Tomek: It all depends on the scale and type of business. BaseLinker doesn't integrate the whole ERP system, only certain processes, for example exchanging data on invoices, stock levels and deliveries. By choosing the processes that are key for e-commerce, you can use it to connect the store with the system you use inside the company.

Maciek: And how do we look on PIM?

Tomek: As for PIM…

Maciek: Let's add what a PIM is.

Tomek: A PIM is a product information management system. We recommend it above all to clients who want their product information, meaning descriptions, photos and attributes, in one central place.

Maciek: To keep it consistent.

Tomek: Right. Consistent communication across channels, because someone may sell through their own store, through a marketplace, in physical stores or even through…

Maciek: I think a PIM can even, so to speak, feed printed publications, right?

Tomek: Yes, exactly. Of what's available in Poland, Ergonode is very active in marketing right now. It has a Shopify integration and is a typically Polish tool that connects Shopify with a product information system on the one hand, and lets you send those products on and sell them in other channels on the other. Akeneo is definitely worth mentioning, a very popular, large solution used by clients all over the world. And Plytix, which I think you had a chance to talk to and get to know better.

Maciek: I think integrating with Pimcore isn't a problem either. There's a lot of freedom when it comes to these systems. We'll link an article in the description where we list more of them, with their pros and cons.

2026 update: BaseLinker was renamed Base in September 2024 (base.com). For Eveline Cosmetics, we built the Shopify integration with Base (ERP, WMS, marketplaces) and consolidated stores for five markets into one Shopify Plus instance (Eveline Cosmetics case study). Microsoft Dynamics 365 Business Central has a built-in Shopify Connector that links one or more stores to the ERP (learn.microsoft.com).

Marketing and CRM: HubSpot, Salesforce, Shopify Flow and Klaviyo

Tomek: Since we're reviewing systems by area: in marketing, meaning classic CRM solutions, do we have anything typically Polish, or do we use foreign tools?

Maciek: We can definitely recommend our client's solution. There's a HubSpot integration, which we use ourselves at the company. I think there's Salesforce.

Tomek: There's Salesforce.

Maciek: All the big systems, including ticketing ones like Zendesk for customer service, have integrated with Shopify for a long time.

Tomek: So in marketing automation we don't see any obstacles.

Maciek: Let's add that Shopify has its own nice marketing automation tool. It's called Flow. It used to be available only on Plus. Now Shopify is more generous with it: it was on Advanced for a while, now it's come down even to the middle plan, and on the lowest plan there's Flow with limited features that let you automate email sequences and email-based campaigns.

Tomek: So on the one hand we have ready integrations with automation tools, and on the other Shopify itself covers some of this.

Maciek: All the platforms like Klaviyo integrate deeply with Shopify and are growing nicely. I think Shopify recommends Klaviyo. So do we, because we've had a few good projects where it works great.

2026 update: Shopify Flow is a free app available on the Basic, Grow, Advanced and Plus plans; Basic lacks some features, such as the Send HTTP Request action (help.shopify.com). The "middle plan" mentioned on air, formerly called Shopify, is now named Grow (help.shopify.com). wecanfly is an official Klaviyo partner.

Accounting: iFirma, wFirma and Fakturownia

Tomek: Finally, an area that's maybe less exciting and barely visible to shoppers, but very much needed in running e-commerce: accounting.

Maciek: You think that's needed?

Tomek: I think so, Maciek. That's how Polish law is built; it's required. The question is whether typically Polish accounting systems… because here we can't use global solutions, since we have to…

Maciek: It depends on where your company is registered.

Tomek: Yes, of course, but today we're focusing on clients that are Polish businesses. Are Polish accounting systems ready for Shopify? Are there integrations?

Maciek: I think I've seen apps from iFirma, wFirma and Fakturownia, the most popular ones. I think it should also work fine through an integrator like BaseLinker.

Tomek: Sure.

Maciek: It should, and it does, because we've done such projects.

2026 update: since 1 February 2026, companies with sales above PLN 200 million have issued invoices in Poland's National e-Invoicing System (KSeF), and since 1 April 2026 all other taxpayers have too; the smallest (invoices up to PLN 10,000 gross a month) have until the end of 2026. Invoices to consumers (B2C) don't have to go through KSeF (ksef.podatki.gov.pl). So for B2B sales from a Shopify store, the invoicing app needs KSeF support.

Shopify vs Polish competitors: Shoper, IdoSell and others

Tomek: I think we've covered the key features e-commerce owners ask about, whether and how they can be integrated with Shopify. Now let's try to look fairly objectively at how Shopify compares with Polish competitors. Who in Poland offers a similar level of service, also as SaaS, what are these tools, and are they better or worse than Shopify? What can we say about Shopify's competition?

Maciek: I wouldn't want to judge what's better or worse, because very often it depends on the specific needs of the client and the business. We have solutions like Shoper. There used to be Shoplo, but I think it was absorbed too. Not "I think": it definitely was acquired by Shoper. We have IdoSell, so the number of these systems seems to be growing. I recently saw that the guys from cyber_Folks, who do hosting, also released their own solution. E-commerce is a hot topic, and there'll be more of it. I also heard, last week I think, that TikTok launched a selling tool in its app. It's a hot topic.

Tomek: And what can we say about them, Shoper or IdoSell for example? What's their advantage?

Maciek: That they've been on the market for many years and are simply ready where Shopify isn't yet.

Tomek: I take it you mean the typical Polish integrations. Polish systems work within Polish infrastructure, so they're already ready for what Shopify is only preparing for. So do we conclude that if someone sells only in Poland, looks only at this market and needs those integrations, Shoper or IdoSell are more convenient and easier for them?

Maciek: But we have migrations. Clients come and ask.

Tomek: That's exactly where I wanted to go. Why do clients look to migrate from tools like Shoper or IdoSell to Shopify? What bothers them most?

Maciek: Again, it's individual, sometimes subjective. Subjective could be that someone thinks Shopify has a better admin user experience, that it's simply easier to work with. What's objective is that Shopify offers better performance, and from what we hear from clients, stores often have performance problems. At a certain scale, of course, let's add.

Tomek: Sure. From conversations with clients I also remember they mention Polish-language support and aren't always happy with it.

Maciek: That cuts both ways, because with Shopify they won't have support in Polish at all for now.

Tomek: Right, there's no Polish support; it'll be in another language.

2026 update: Shoplo merged with Shoper S.A., and shoplo.pl now shows Shoper's offer (shoplo.pl). On 1 September 2026 the merger of Shoper S.A. into cyber_Folks S.A. was registered; Shoper remains a brand in the cyber_Folks group (biznes.pap.pl), which has also owned PrestaShop since February 2026 (investors.cyberfolks.pl). TikTok Shop launched in Poland on 15 June 2026 (newsroom.tiktok.com).

What do clients value most about Shopify?

Tomek: So what do clients value most about Shopify? What do they praise it for, and what convinces them?

Maciek: We'll repeat some of what we've said, but let's list it. Not against the competition, just in general. Definitely speed of implementation, time to market, reliability and stability. That you can handle… I don't know if you remember, we had a case of an influencer from Germany who was preparing to sell her own clothing collection. When she was ready, she had the store set up on Shopify, and one evening she posted once that the store was open. Within an hour it went crazy there, hundreds of orders per minute. Shopify handled it without a hiccup; there was no crisis. Over ten thousand orders were processed in an hour without any problem. We know Shopify does that brilliantly.

Tomek: That's right, it does it brilliantly. You mentioned performance. Then there's the thing clients, ironically, worry about at first: not being able to customize checkout. In practice it turns out checkout is so well optimized that conversion rates on Shopify are very good.

Maciek: And why is it optimized? Because it's been UX-tested in every possible way and A/B tested.

Tomek: On a very large sample, too.

Maciek: Every single element. That's why.

Tomek: Sure.

Maciek: By the way, if you compare other platforms' checkouts, they copy what Shopify does very closely.

2026 update: checkout.liquid for the Information, Shipping and Payment steps on Shopify Plus stopped working on 13 August 2024. Checkout is now customized only through Checkout Extensibility: UI extensions, Shopify Functions and the branding API (changelog.shopify.com).

Would we start a store in Poland on Shopify today?

Tomek: All right, time to answer the question you asked me: would I choose Shopify today to run e-commerce in Poland? I'll answer a bit indirectly, but it should show how to think about choosing technology. Contrary to appearances, when you decide to launch a business, technology isn't the point at the start. The point is to check whether your product and the offer you're aiming at your audience will succeed in this market. So I'd definitely go for a SaaS solution, because it would let me decide or validate my idea quickly. Only then would I consider whether the pros and cons of a given technology decide my choice.

Maciek: I agree 100%. In the eyes of merchants, especially beginners, choosing a platform is very often the critical point, but in reality, as you said, they should focus on whether their product will sell at all. Personally I'd rather spend the money on a SaaS platform to do it relatively cheaply, and put most of my starting budget into marketing, into bringing traffic to the store.

Tomek: That's right. And I'd add that even if my first market were Poland, we live in an age of globalization. A natural next step for me would be wanting to scale abroad after a while, and for that, as we said, Shopify is a perfect fit. That's all for today. Thank you very much for listening to another episode. We'd like to invite you right away to the next one, where we'll focus on the costs of running e-commerce in Poland on Shopify. Thanks a lot. Thanks, Maciek.

Maciek: Thanks, Tomek.

2026 update: Shopify Markets is available on all plans, with no limit on the number of country markets (help.shopify.com). Local-currency prices and local payment methods in Markets require Shopify Payments, and a store can sell in up to 20 languages (30 on Plus) (help.shopify.com). For sales to consumers in other EU countries, a combined EUR 10,000 annual threshold applies; above it you charge VAT at the customer's country rate, and the OSS scheme simplifies reporting (europa.eu). In Shopify's tax settings you can choose to collect VAT using an OSS registration (help.shopify.com). Managed Markets, where Global-e handles taxes as merchant of record, isn't available to Poland-based businesses (help.shopify.com). How we choose between one store on Markets and separate stores per country is covered in Shopify Markets or separate stores? For Eveline Cosmetics, we consolidated four Shopify instances serving five stores into one Shopify Plus instance on Markets in four months, with zero downtime (Eveline Cosmetics case study).