03:00 History of the OPTISOFA brand and the beginnings of online sales

‍08:28 The first order in the store

‍11:29 What did the company's transformation to handle online sales look like?

‍14:29 The ratio of e-commerce turnover to the production part

‍17:28 Challenges related to mail-order sales of products such as sofas and armchairs

‍23:54 Logistics in furniture sales on a marketplace

‍26:27 Specifics of furniture sales in e-commerce: customer expectations, product presentation, market diversification + tips

33:36 The most important marketing channels in foreign markets

‍36:34 Shaping the brand through customer expectations

‍38:22 Trends in furniture e-commerce

‍41:09 What does the returns policy look like at OPTISOFA

‍44:46 Pro tip for beginner e-commerce owners