In this episode, we talk to Pola Kudryk, Marketing & E-commerce Manager at The Odder Side. Pola has been developing the brand for over seven years, both in Poland and on foreign markets. She started with performance marketing, and today she looks at marketing more broadly – as a coherent ecosystem where strategy, technology, and brand communication work in harmony to create an effective sales model. Pola believes that marketing is not just about numbers and algorithms, but above all, emotions, relationships, and consistent narration, which translate into customer loyalty and the brand's long-term success. 🚀

Pola talks about The Odder Side's journey – from its first products to international success, as well as the migration to Shopify Plus, building a love brand, and the community around the brand. You will also find out how customer insights and a conscious marketing strategy influence offer development and sales. 📈

This is a conversation about marketing, technology, and the emotions behind effective e-commerce and a brand that is truly loved.