This time we host Marcin Kamiński – CEO of YOSA.AI and EmbedBase.com – in the studio. We discuss how AI agents are currently changing the e-commerce and SEO industry. On a daily basis, Marcin translates the complicated world of artificial intelligence into simple language and practical tools, enabling specialists to independently create automations and AI agents, reclaim time for strategy, and consequently, get ahead of the competition.

In the conversation, we explain the difference between user traffic and agent/bot traffic, why online stores are currently seeing a decline in organic traffic, and how AI affects conversions in e-commerce. Marcin also shares his forecasts regarding the future of the internet and the role of LLMs in building brand visibility. He also provides practical tips for online store owners – from what better supports SEO to when the first results of actions in a new store can be expected.

This episode is about how artificial intelligence is redefining online marketing and how to prepare a business for the upcoming transformation. If you want to stay ahead of the trends and be prepared for the upcoming technological changes – enjoy! 🚀

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