Summarize with AI
Take a look at some of the best Shopify stores in action — real examples that show you what’s possible when you combine strong UX, smart integrations, and bold design. Be inspired by themes, features like 3D configurators, and creative storefront layouts that actually work.
These eight Shopify stores are projects we designed, built or moved to Shopify at wecanfly, from L'Occitane's Polish store to Oakywood's desk configurator. For each one, we describe what you can see on the live store, what our part was, and which solution is worth borrowing for your own store. We checked every store on November 5, 2026.
We also publish longer lists for specific industries: home & decor Shopify stores with inspiring UX and Shopify clothing stores. This list is organized differently: each store is here for one solution, such as an integration, a configurator, a quiz or a subscription.
How we chose these Shopify store examples
Every store on this list meets three conditions:
- it runs on Shopify or Shopify Plus today (checked on the live store on November 5, 2026);
- it's a wecanfly client with a public case study, so we can say what we did and why;
- it solves a problem many stores share: selling in several markets, connecting an ERP, personalizing a product or helping shoppers choose.
The list isn't a ranking. The order follows the type of solution, from back-office integrations to product configurators.
8 Shopify store examples from our projects
1. L'Occitane Poland: Shopify Plus connected to a global retail system
L'Occitane is a French cosmetics brand founded in 1976. When the company decided to try Shopify, Poland was the first market it moved.
Our role: we started with technology workshops, then built a custom app that exchanges data between the Cegid ERP, the company's enterprise service bus and Shopify Plus. For each market, we prepared ERP and POS integrations and adapted the store theme. The case study covers moving 8 markets to Shopify Plus (case study).
What you can see today: product pages on pl.loccitane.com say whether an item can be picked up in a named L'Occitane boutique, usually within 2 hours, and link to stock in other stores. The top bar states free delivery from PLN 99, and the Add to cart button shows the price.
Shopify store category: beauty
Solutions used:
- Shopify Plus
- Custom app connecting Cegid ERP and Shopify Plus
- Click and collect from boutiques
2. Eveline Cosmetics: one Shopify Plus store for many markets
Eveline Cosmetics is a Polish cosmetics brand that sells across Europe.
Our role: the project had two stages. We first moved Eveline's stores from Magento to Shopify. Then we consolidated 4 Shopify instances that served 5 stores (Poland, Germany, Ukraine, Czechia and a pan-European store) into one Shopify Plus instance on Shopify Markets. The consolidation took 4 months, with zero downtime and up to 4x lower subscription and integration costs. Since May 2026, everything runs under evelinecosmetics.com. We also built the integration between Shopify and BASE, which Eveline uses for ERP, warehouse and marketplace operations (case study).
Speed was part of the brief. Across all 5 stores, Cumulative Layout Shift is 0 and Largest Contentful Paint is under 3 seconds on mobile.
What you can see today: visitors pick their country first. Product pages show shades as swatches and "Ships next business day" under the Add to cart button. During our check, the product page also offered gift products for €1 that unlock at order values of €9, €19 and €39.
Shopify store category: beauty
Solutions used:
- Shopify Plus with Shopify Markets
- Integration with BASE (ERP, warehouse, marketplaces)
- One store instead of four Shopify instances
3. Glov: variants, promotions and subscriptions for a beauty brand
Glov is a Polish beauty brand best known for its makeup-removing mitt, with customers in more than 60 countries.
Our role: in 2022 we moved Glov from WooCommerce to Shopify. Before the move, each color or pack was a separate product, so we merged them into variants on one product page. We set up promotions such as 3+1, 2+1 and 1+1, subscriptions with Bold Subscriptions (deliveries every 1, 3 or 6 months), and data exchange with the Enova ERP through Baselinker, now called Base (case study).
What you can see today: the Iconic Mitt page offers nine colors on one page, shows a 4.95 rating from 93 reviews next to the price, and says right under the price that delivery is free from PLN 120. Subscriptions are still available on selected products, such as the cleansing pads.
Shopify store category: beauty
Solutions used:
- Shopify
- Variants instead of separate products
- Subscriptions and multi-buy promotions
- Enova ERP integration through Base
4. Phytoceutics: a health quiz that leads to the cart
Phytoceutics is a South African supplement brand. Its products are built on scientifically validated formulas, so the store has to explain them clearly.
Our role: in 2025 we moved Phytoceutics from WooCommerce to Shopify. After discovery workshops, we designed a custom interface without a template and built a supplement selection quiz connected to Klaviyo, subscriptions on product pages, cross-sell modules and abandoned cart reminders (case study).
What you can see today: the Phyto Online Health Assessment takes shoppers through three steps: their details (about 1 minute), yes-or-no questions about health concerns (about 3 minutes) and a list of recommended products in real time. Bundles show "Save 15%". The store is currently open only to visitors from South Africa and the UK.
Shopify store category: health and wellness
Solutions used:
- Shopify with a custom theme
- Product quiz integrated with Klaviyo
- Subscriptions on product pages
5. BlazePod: a Shopify Plus store improved with A/B tests
BlazePod makes light-based reaction training pods for athletes, coaches and physical therapists, and sells them worldwide.
Our role: BlazePod's store ran partly on an older template and partly on a newer one. After an audit, we rewrote it into one consistent theme. Since then we've worked as BlazePod's external development team: the client's team suggests tests, our specialists run them as A/B tests in VWO, and the results decide what stays. We also optimized the cart and raised the desktop PageSpeed Insights score from 60 to 89 (case study).
What you can see today: on blazepod.com, the menu groups kits by the number of pods with prices, and adds paths by sport and by role. Product pages offer the app's Pro membership as an add-on, a "Complete your setup" section with accessories, and "In stock | Ships in 1-2 days" next to the Add to cart button. Visitors from Poland are redirected to a local distributor's site, so we checked the international store.
Shopify store category: sports equipment
Solutions used:
- Shopify Plus
- One theme instead of two
- A/B testing in VWO
6. Oakywood: a bundle builder and a 3D desk configurator
Oakywood is a Polish brand of solid-wood desks and desk accessories made in Poland.
Our role: when Oakywood moved from Shopify to Shopify Plus, we redesigned the store from scratch. We built the OakyBlocks bundler and, together with Precismo, which 3D-scanned every product, a product customizer with AR (case study).
What you can see today: on the OakyBlocks page, shoppers build their own set of magnetic wooden organizers in oak, walnut or black with an "Add to Bundle" button and get 20% off the set. We describe the desk pages and the configurator in detail in our home & decor list.
Shopify store category: home & decor
Solutions used:
- Shopify Plus
- OakyBlocks bundle builder
- 3D product customizer with AR (with Precismo)
7. OPTISOFA: from a headless store back to a Shopify theme
OPTISOFA is a Polish furniture brand with more than 30 years of history, selling sofas, beds and lounge chairs in Poland and abroad.
Our role: in 2023 we moved OPTISOFA from WooCommerce to Shopify, designed the store from scratch and implemented a 3D and AR configurator built by Mimeeq. That first store was headless. When a redesign was due, the brand went back to a custom Shopify theme (Liquid): we designed and built the new store in 2025, and it launched in 2026 (case study). We explain the reasons in our article on brands that moved from headless back to a theme.
What you can see today: the store runs on a custom Shopify theme. Product pages have a 3D view of the sofa, and free fabric samples appear in the menu, in the product grid and under the Add to cart button.
Shopify store category: home & decor
Solutions used:
- Shopify with a custom Liquid theme
- 3D product configurator (Mimeeq)
- Free fabric samples
8. vetsak: one furniture brand, many regions
vetsak sells modular sofas and beanbags across Europe and beyond, with a showroom in Düsseldorf.
Our role: we worked on vetsak's move to Shopify Plus together with Vazco, which built the 3D configurator. We designed the UX/UI of the product page and the configurator, optimized the mobile path, added express checkout with Apple Pay, Google Pay and PayPal, and launched the store in several regions, followed by weeks of hyper-care after launch (case study).
What you can see today: the main menu links straight to the configurator and to free fabric samples. Each region runs on its own subdomain, so every market can have its own prices, payment and delivery methods.
Shopify store category: home & decor
Solutions used:
- Shopify Plus, separate stores for regions
- 3D sofa configurator (built by Vazco)
- Express checkout
Looking for fashion examples? GANT, The Odder Side, God Save Queens and Shoepassion are in our list of Shopify clothing stores.
What these Shopify stores have in common
The eight stores sell very different products, but the same decisions keep coming back:
- Answer the main doubt on the product page. Shade swatches at Eveline, boutique pickup at L'Occitane and nine colors on one Glov page each answer a different version of "which one, and when?".
- Connect the back office before polishing the front. L'Occitane (Cegid), Glov (Enova through Base) and Eveline (BASE) all needed their ERP connected to Shopify before launch. The same was true for GANT's Polish store: working with the brand's ERP integrator, we connected Shopify with Comarch ERP across three stores and a central warehouse, so an order with items in two locations is split into separate parcels with their own tracking (case study).
- Match the buying aid to the product. Furniture gets configurators (Oakywood, OPTISOFA, vetsak), supplements get a quiz (Phytoceutics), accessories get a bundle builder (OakyBlocks).
- Let data decide what changes. BlazePod changes its store based on A/B test results, not opinions.
- Choose a setup your team can run. OPTISOFA went from headless back to a Shopify theme, and Eveline went from four Shopify instances to one.
Features to consider for your own Shopify store
If you're planning a store, this table maps common features to the examples above.
| Feature | What it solves | Example from this list |
|---|---|---|
| Variants on one product page | shoppers see the full range in one place | Glov |
| Delivery time or pickup next to Add to cart | "when will I get it?" | Eveline, L'Occitane, BlazePod |
| Free shipping threshold near the price | surprise costs at checkout | Glov, L'Occitane |
| Product quiz | choice that needs expert knowledge | Phytoceutics |
| Bundle builder | higher order value for accessories | Oakywood |
| Product configurator | personalized or modular products | Oakywood, OPTISOFA, vetsak |
| One store for many markets | fewer systems to maintain | Eveline |
| Stock from several locations, synced with the ERP | one order shipped from two places | GANT (see the lessons above) |
| A/B testing | changes backed by data | BlazePod |
For page-by-page advice, see our 14 Shopify store design tips and the Shopify homepage design guide.
Planning a store like one of these?
wecanfly designs, builds and migrates Shopify and Shopify Plus stores, including ERP integrations and custom Shopify apps. If you're launching a new store or moving from another platform, talk to our Shopify consultants. You can also follow us on LinkedIn or Instagram.
