Organic traffic is falling at some brands by 40-70%, even as revenue holds steady or grows. The reason: a growing share of customers are reaching stores not through Google but through AI agents – ChatGPT, Gemini, Copilot. This article explains what Agentic Commerce is, how Shopify's Universal Commerce Protocol works, and what three things you can do today to make your store recommended by LLMs, not just found.
