Around 80% of customers who make a first purchase won't come back – regardless of how good the product was. A loyalty program is one way to change that, but only if it's well designed and properly measured. This article answers the questions and objections that brands most commonly bring to wecanfly: how to prove a program is actually working, how much discount is too much, when paid memberships make sense, and how to move beyond a purely transactional model.
